Common examples of events include video views, page scrolling, or file downloads. Usually, events are actions on the pages of your website. Or you can use a plugin that puts the event tracking code in place for you.Įvent tracking is critical to understand because it's a fundamental part of Google analytics.Įvent tracking is how you tell Google Analytics to record user behavior that doesn't automatically trigger your tracking code. You can put some additional code on your website. There are a couple different ways to set up event tracking. You can use event tracking, or you can create what's known as a virtual pageview. There are two ways you can tell Google to track downloads on your website. Using event tracking and virtual page views to track downloads You have to tell Google Analytics what you want to track, and how to track it. If you want to track events that don't execute browser-based code, you have to do some extra work. If the user's action doesn't trigger your code, Google Analytics won't track it. The same applies to user activity on a web page. So the standard Google Analytics tracking code does not record file downloads. PDFs and other types of downloadable files don't trigger JavaScript.
But what about web-based activity that doesn't execute JavaScript? The base Google Analytics code is built in JavaScript, so it can track anything that executes JavaScript. Why? Because web pages execute JavaScript when they load in your browser. Google Analytics loves to track pageviews. Why doesn't Google Analytics automatically track downloads? WordPress plugin for downloads tracking.But just a quick note, this article is related to tracking downloads in Universal Analytics, if you need to track downloads in Google Analytics 4 you can refer to this article. We'll start with the easiest solutions, and end with the most difficult. Then we'll walk through the options you have available for tracking downloads. Let's look at how this tracking works in Google Analytics.
You can set Google Analytics up to track downloads automatically.ĭepending on your website's setup and your resources, there are a number of options for tracking file downloads. Google Analytics does not automatically track this activity. It can also help you determine which kind of content upgrades your audience really wants. Tracking downloads on your website can help you figure what motivates your visitors. If you do, you probably want to track how often your visitors download this content.
Do you have a whitepaper, ebook, PDF, or other files offered as downloads on your website?
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